Celebrities, press, consumers and designers alike are in a frenzy to satisfy their sweet tooth with Kandee. Designer Josh Wayman, the force behind the highly coveted shoes, has one foot ahead of the others in the industry... literally. At only twenty-two years old, Josh, has just launched his fourth and highly anticipated Spring/Summer 2012 shoe collection “LOUD” at a prestigious celebrity event in Central London. The current vibrantly-hued, urban Spring/Summer Kandee shoe line is described by Wayman as “fearless and sexy" and is his biggest and boldest collection yet.
Wayman launched Kandee in 2010 with a mission to create footwear that is the ultimate eye-candy. Since its inception just over one year ago, Kandee has garnered cult followings in London, Spain and Italy, and global fashion icons Victoria Beckham, Rihanna, Kim Kardashian, Eva Longoria and Cheryl Cole have all been spotted in Kandee. The brand also caught the attention of major fashion publications, with editorial coverage in Vogue, InStyle, Cosmopolitan, Grazia, OK!, Star, Look and Fabulous, as well as top blogs like Chiara Ferragni’s The Blonde Salad and Ashley Madekwe’s Ring My Bell. Kandee was most recently seen on the catwalk at Barcelona Fashion Week 2012 and the previous year debuted at London Fashion Week 2011 alongside Halston, Miu Miu and Luella.
Despite his viral international popularity amongst both industry and celebrity, Wayman is keen to maintain the brand's street cred through a "high fashion meets high street" philosophy. As a result, the UK-based shoe label, inspired by Wayman's childhood candy obsession, has sold out every season.
What do others have to say about twenty-two year old Wayman and his genius? Industry insiders have labeled the young style maven as “the Mark Zuckerberg of shoes."